Loss of 14.6 billion! Debt of 200 billion! Another giant suddenly fell...

A quarterly loss of 1.9 billion and a one-year loss of 14.6 billion; Just now, another technology giant stepped down from the altar!!!

Who is Dell!

American technology giant, the world's largest PC computer factory; A super giant that has dominated global computer terminals for 20 years!

Ranked 41st on the 2017 Fortune 500 list of the United States as a world-class leader! World's top 500 veteran powerhouse!

Who could have thought of Dell, which was once so magnificent and massive; Today will be in such an awkward situation......

01

A quarterly loss of 1.9 billion and a full year loss of 14.6 billion!

Just now, the New York Stock Exchange has officially released Dell Technology Group's fourth quarter financial report: Dell's net revenue for the fourth quarter of fiscal year 2019 was $23.841 billion, with a net profit loss of $287 million, equivalent to approximately RMB 1.9 billion... The annual loss was 2.181 billion US dollars; Equivalent to RMB 14.6 billion!

Compared to the net loss of $133 million in the fourth quarter of the same period last year, the loss increased by 116% year-on-year!

From a profit of tens of billions a year to a loss of 14.6 billion a year, in just ten years, Dell fell from heaven to the bottom of hell...

Image above: Dell currently has a market value of $37.6 billion and a striking P/E loss

At the financial report call, Dell also stated that the company has currently repaid approximately $14.4 billion in debt. It is expected that there will be a huge debt of up to $34 billion remaining in the "core net debt" excluding subsidiaries....

Yes, you didn't read it wrong! This world's largest computer giant not only lost 14.6 billion yuan a year, but also carried a huge debt of up to 34 billion dollars; Equivalent to approximately RMB 228.4 billion!!!

Endless situation! It's not enough to describe the predicament of this veteran technology giant today...

02

Step by step, step by step!

When it comes to Dell, one must mention its founder, Michael Dell, a legendary figure in the American technology industry.

Michael Dale was born on February 23, 1965 in the United States

At the age of 12, I relied on advertising in philatelic magazines

I earned 2000 dollars in the stamp business,

This is Dell's first bucket of gold

Subsequently, in 1983, Dell was admitted to university

Due to Michael Dell's interest in computers

Very fond,

He studied every day in college

Especially for assembling computers,

Very interested

With the sudden rise of the internet craze

During Dell's college years;

By assembling a computer for a month

Earned up to $180000,

At that time, it was almost a huge sum of money

....

Ever since childhood, I have had an extraordinary interest in business opportunities

Dell's sense of smell; Decide to quit school and start a business

Dell Computer Company,

Officially born in this context!

However, do you think the next step is definitely

Standing on the wind, you will reach the pinnacle of your life!

Impossible! In the 1980s, it wasn't like it is now

At that time, people, especially investors

For someone in their early twenties

I don't have a good face

Want to get an investment and a huge amount of founding capital

It's just a delusion!

Even if it's a genius Dell

However, the 1987 stock market crash suddenly broke out

With his exceptional courage and insight

And keen observation,

Dell is facing a sharp decline in the stock market

Earned a huge fortune of $18 million from it,

He was only 22 years old that year.

Having a huge amount of funds;

Dell is finally on track

By 1992, the company's market share

It has reached $2 billion and Dell has been selected

Fortune Global 500 Companies,

Michael Dell's Strong Personal Charm

Selected by Fortune magazine as one of the Fortune Global 500 companies

The youngest CEO...

Someone once asked Dell,

What is your biggest secret to success?

Direct sales!

Our core competitiveness,

It's just direct sales!

In 2001, Dell Corporation reached the summit

When we became the world's largest PC company.

Dell's bold statement to the outside world:

The reason for achieving such great success

Our core competitiveness is direct sales

...

Yes! Direct sales mode!

That's what you often say

Without going through any agents,

Directly handed over by the manufacturer to the customer.

No need to develop it yourself!

No need to open a large number of factories or hire!

Directly holding someone else's product at a low price

Sold at a high price after assembly!

At that time, it was simply the most profitable and profitable business

Dell at that time! At the zenith of the sun

And China, 5000 kilometers away from the United States

Alibaba and Tencent founded by Ma Yun and Ma Huateng

But still financing 20 million yuan

And running into walls everywhere

Difficulty in walking

High sales interest rates and unprecedented market value brilliance

Blinded Dell's eyes

According to US media reports, Dell invests annually

The research and development expenses are even greater than the sales revenue

Less than 1%

Technology is the primary productive force!

The core technology is a technology company

Most importantly! The core wealth..

No research and development! No innovation!

Such a company is destined to

Can't last long!

Since 2006, with the rise of e-commerce

The largest competitor in direct sales

Officially born!

When consumers are able to directly

Online at low prices

Purchase various computer components

Screen, motherboard, graphics card

Wait, wait, wait....

You just need to assemble it yourself

Easily save as little as a few hundred yuan

At a cost of over a thousand yuan

Dell's Downhill Path

It's inevitable!!!

In 2007, in order to revitalize the spirit!

Michael Dell returns to the mountains and takes over

Dell, this super giant..

Successive, continuous, and massive acquisitions

Initiate Dell 2.0 transformation with the intention of transforming into an enterprise service provider.

Buy it all the way, as long as anyone does it well

Just buy someone!

The operation of hastily seeking medical attention after a meal;

Not only did Dell miss out on it

The wave of mobile internet

The largest air vent in the past decade

And carried a huge sum of money

Debt...

The largest acquisition among them;

$67 billion acquisition of EMC;

Looking at it today, it's just

The biggest joke in the internet world

....

A good hand, played poorly

Once the scenery was boundless;

Occupy the world's number one computer throne

Established Fortune Global 500 Enterprises

Unexpectedly reduced to today

Such a dismal ending!

No one can believe it...

Someone once asked Michael Dell! What was the most surprising thing in the IT industry for many years? His answer was: the popularity of tablets

What a terrifying scene! What a brilliant genius once was, the leader of the world's first batch of established technology giants, who was blinded by past successes and only focused on immediate interests without seeing the future!

The shopping malls of the 21st century are really constantly changing! Dell! Nokia! Kodak! Waveguide phone! One technology giant after another, who once dominated an era, has continuously fallen in the 21st century and is difficult to turn over;

Computers, cameras, mobile phones, televisions; One field after another that we are familiar with is constantly being changed by the internet! Continuous integration!

Everything that has passed is a preface. Looking ahead, the rapid progress of technology will surely lead humanity towards a new era. Perhaps five years! Perhaps ten years! Perhaps.... It's tomorrow!

In this process, whether it is a thriving corporate giant or a small individual, if we do not understand hard work, innovation, and self renewal iteration;

Will be ruthlessly eliminated..