Investor Zhangjiahao power boost: Chinese dinner party Chinese food to the sea capital

Who will be the rising star and sweet darling of the capital markets in 2025?

On July 2, the United States Investment Summit and China Catering Industry Sea (Los Angeles) Summit Forum was held in Irvine Jindu Hotel.

Zhang Jiahao, a famous international investor and chairman of the Europe-China Investment Promotion Committee, attaches particular importance to "Chinese food going to sea".

With more than 300 Chinese companies listed on NASDAQ, there are currently no Chinese restaurants from China, and the capital market and the plate are often in dialogue. The top ten American fast food brands rely on the capital help given to the industry by the capital market to bloom everywhere in the United States and sell well overseas. Yum.Brands, Inc., for example. Yum brands. A company listed on the New York Stock Exchange NYSE, ticker symbol "YUM") is a Wall Street legend. The publicly traded company, a variety of large institutional investors, mutual funds, asset management companies, pension funds and other financial institutions that hold large stakes in the company, including the world's largest mutual fund BlackRock and Vanguard Group, are part of the "Yum! Yum!" Shareholders of the brand. These capital market giants also appear in groups in almost all the world famous American fast food chains McDonald's, KFC, Subway, Burger King, Wendy's, Taco Bell, Pizza Hut and so on.

People depend on food, the world is the same. In the United States, the largest number of restaurants is Subway, followed by McDonald's, but Subway's market position is definitely not the same as McDonald's. KFC has nearly 9,000 operating outlets on the Chinese mainland, twice as many as McDonald's and 20 times as many as Subway.

Under the influence of this market, Chinese food has gone to sea, and it is unstoppable. Due to the enthusiasm of investors such as Zhang Jiahao, people from all walks of life in California also actively participated.

Sun Yingli, president of Jindu Restaurant Group in the United States, said in her speech that she hopes to provide support for Chinese brands to enter the American market, so that more Americans and Chinese in the United States can taste authentic Chinese food and feel the unique charm of Chinese food culture.

Dr. Zhang Jiahao, a well-known investor, analyzed the representative cases of Chinese and American catering enterprises going public with capital, and put forward unique suggestions for the development of Chinese catering enterprises, focusing on the route of Chinese food going to sea and how catering enterprises realized the synchronous going to sea of culture and brand with the help of capital.

As a witness to the Chinese delegation's visits to the East and West of the United States, Dr. Jin Sing Chi discussed the development path of overseas Chinese from the perspective of Sino-American cultural exchanges. In his speech, Yang Haiwei, chairman of the founder of the Chinese Dinner Party, thanked the organizers for their careful arrangement and made their trip fruitful. It is expected that through this event, the Chinese food industry can combine with cultural transmission and capital power on the international stage to achieve a wider impact and development.

Investor Zhangjiahao power boost: Chinese dinner party Chinese food to the sea capital

The Chinese food market in the United States is quietly changing, and the catering industry with traditional Cantonese cuisine is becoming more and more colorful. Now in the cities of Los Angeles and New York, where Chinese gather, various regions of China have different flavors of food, Northeast skewers, Sichuan hot pot, Xinjiang hand rice, different flavors of private dishes, and even local snacks... It not only satisfies the Chinese taste buds, consoles the feeling of homesickness, but also lets foreigners see the broad and profound Chinese food culture. Chinese food is out at the right time.

In the past 30 years, because of the changes in the number of immigrants and food structure, the American diet has also changed its eating habits: eating healthy has become the first requirement, and many new products have been innovated. One of the most beloved is Mexican food called Chipotle. It's cheap, fresh, and you can order your own order! Originally a construction worker's meal filled with a day's worth of pasta, wrapped in rice, corn, soybeans, chopped tomatoes and Onions - soft taco, after the U.S. reorientation and the first round of funding from McDonald's, food taste, fruit and vegetables, healthy options, complete with clean and transparent stores, Chipotle Mexican Grill became a favorite of the American bourgeoisie and the masses. After going public a few years ago, shareholders' faces were smiling!

Chipotle Mexican Grill - Chipotle Mexican Grill, whose name means "jalapeno pepper" in Chinese, has thousands of restaurants around the world. Founded 30 years ago, it sells relatively healthy burritos, taco, bowls and salads. McDonald's invested in chipotle when it had only 14 stores, taking a 50% stake. Listed in 2006, full of energy, momentum has been great. Some time ago, it reached $3,000 a share, and after the split, it was $50 a share, but it jumped to $60 a share, and today it is $62 a share. Chinese food: Who's the first? Rice imbap? Yoshinoya? Hejia De dumplings? In the stove? Barbecue? Seo Kee Seafood or premade?

On this opportunity, the author also interviewed Ms. Yang Haiwei, chairman of the founding of the Chinese Dinner Party and head of the Chinese catering delegation to the sea.

Q: President Yang: In the past 20 years, you have a lot of experience. What do you think of the two Chinese food Tours in the United States in half a year?

A: Chinese food going to sea is an opportunity for the catering industry to create wealth. Chinese food is rich and distinctive, the domestic chain system of Chinese food is mature, and the industrial chain structure is perfect. Overseas market space is huge, is the incremental market of Chinese food. The successful experience of large domestic Chinese food chains, if it can be based on the soft landing of overseas markets, to avoid acclimatization, will be expected to grow more tens of thousands of chain stores and tens of billions of scale enterprises, the internationalization process is imperative.

Q: Cooperation? Or some other way?

A: It must be cooperation. China's advantage is the successful experience of chain chain and mature product technology, while the advantage of the United States is the broad market development space and localization operation capability. Therefore, only win-win cooperation is the wise choice to reduce risks and ensure success.

Q: Over the past 20 years, you have organized and trained a lot of restaurants. People say it is difficult to speak, let alone the integration of an industry. What is your unforgettable experience? What binds these 500 businesses together? What are your initial plans for entering the United States? First step? Step two? Step three?

A: There are 34 cuisines in Chinese food, each with its own unique qualities. The charm of Chinese food is that it is full of colorful flowers. Each cuisine has a leading brand, leading figures, to promote Chinese food to the world is the consensus of catering entrepreneurs, rather than a single cuisine, which category, so it is the common consciousness of industry people, there is a Chinese dinner entrepreneur club platform. The first step is to integrate the high-quality resources of the food industry; In the second step, Chinese food represents the brand and supply chain, and the whole game goes to sea. The third step is to build the food industry ecology and promote the formation of international companies in the catering industry. This is nearly a decade of planning. On our planet, there are still 800 million people who do not have access to food or clean water. The ultimate goal of the global food industry should be to feed 6 billion people well, to feed 1 billion people, and to eliminate hunger. Let the balanced development of resources, so that the food industry is recycling.

Ms. Yang Haiwei also mentioned:

With the rise of China's economy, the domestic catering industry has had a rapid development, the chain brand and tens of billions of enterprises have emerged, the supply chain factory large-scale production, digital intelligence information construction in the catering industry full penetration. In terms of large logistics, the project of gathering food from farm to table is being implemented. In terms of academics, from agriculture to food engineering, from nutrition to culinary arts, the comprehensive body of food knowledge has formed a "Big food view" and is leading the world. In the next five years, there will be more big chain brands to break the scale of 10,000 stores and 10 billion. These results can be shared with overseas caterers.

Chinese food to the sea, the output is the brand and technology, the domestic catering people have how to make the successful experience of chain and mature product technology. The advantage of overseas caterers is the market and operation. The catering industry in the United States has a huge space for development, and only the local people can solve the local problems. Therefore, the combination of the two sides is the wise choice to reduce risks and ensure success. When Chinese food goes to sea, finding quality partners is a priority.

The second is to establish a supply chain system, can use the United States local supply chain will not build a supply chain, if the local central kitchen, supply chain factory, then we cooperate, can OEM, ODM, can cooperate, we output equipment, technology and capital. Without the supply chain system as a big back office support, you can't solve the problems of efficiency and cost, and you can't solve the problems of food safety and standardization.

The Chinese dinner party is to help the two sides to establish a platform, trust, ability, temperature, three views of the same can reach cooperation. At present, there are more than 500 members in China, all of whom are leading figures. We have just started to recruit overseas members this year. Catering, supply chain and third-party service organizations can only recruit one member for each city and each business segment. In the future, only strong cooperation between members will ensure the efficiency and success rate of cooperation.

The action principle of the Chinese Dinner Party is pragmatic, efficient and rigorous to ensure the achievement of results. The mission of the Chinese Dinner Party is to make the caterers happier, only happy people can make delicious meals, and happy entrepreneurs can bring out a team with energy. We help members solve some problems and create a little happiness for entrepreneurs. The vision of the Chinese Food Club is to make the healthy food industry and the world a better place. So that 6 billion people can eat well, so that 1 billion people can eat.

Chinese food going to sea is a wealth opportunity created by The Times for this industry, which is a business of 7 billion people, 365 days, three meals a day, and a just-needed, high-frequency, and highly sticky business. Who can turn a blind eye to the wise men who know how to create wealth!

People who have love for life, value for the industry, and dedication to society are wisemen. They will be willing to help Chinese food to reach the sea, because they know that Chinese food culture is broad and profound, and every dish contains Chinese philosophy. Chinese food culture is the common wealth of mankind and should be promoted to benefit people all over the world.