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Zhang Jiahao and his inspection team conducted in-depth inspections of multiple liquor companies in Renhuai, the "Chinese Liquor Capital"

Create_time:2023-08-02 Views:265

In early summer, the aroma of the wine is lingering. From July 26 to 27, Zhang Jiahao, an internationally renowned investor and chairman of the European, American and Chinese Investment Promotion Association, together with an investigation team, visited Renhuai City, Guizhou Province, the "Capital of Liquor in China", and investigated several Baijiu enterprises.


On the afternoon of the 26th, the inspection team, accompanied by Li Jinyi, the person in charge of Guizhou Qiannian Laojiao Liquor Industry Co., Ltd., visited the brewing base, liquor culture exhibition hall, koji making workshop, and production workshop to understand the brewing and development history of the liquor industry. The development purpose of the liquor industry is to promote the millennium old liquor culture, inherit the Chinese sauce liquor civilization, and integrate the liquid civilization of the millennium old liquor into people's material and spiritual lives. Chairman Zhang Jiahao highly praised the cultural history, development and growth, production process, and unique brewing technology of Guizhou's millennium old cellar liquor industry.



On the 27th, the delegation visited Renhuai Bayi Liquor Industry (Group) Co., Ltd., Greater China Liquor Capital International Center, China Maotai Baijiu Supply Chain Headquarters Base, Guizhou Zhonggong Liquor Industry Group Co., Ltd. packaging workshop, liquor production workshop, wine jar, wine warehouse and other factory workshops. Through on-site inspections and careful explanations of the development history, trajectory, and brewing history of liquor companies, the inspection team gained a detailed understanding of the brewing process, production, packaging technology, product quality, and sales channels of sauce flavored liquor.



At each location, the wine taster explains the techniques of wine tasting and identification, as well as the steps and methods of tasting. During the tasting, they also gain an understanding of the development process of Chinese liquor industry from different perspectives, and learn about the development process, craftsmanship, and social functions of Chinese liquor production.

Through the visit, the inspection team gained a deeper understanding of the ecological environment, industry chain construction, brand building, and other aspects of the wine industry in Renhuai City. Shocked by Renhuai's unique brewing process and long history, I feel the unique charm of Renhuai's sauce wine culture. At the same time, through on-site research and communication, we have laid a solid foundation for future cooperation between both parties.

Members of the inspection team expressed that this trip involves tasting fine wine, enjoying beautiful scenery, learning experience, promoting exchanges, benefiting greatly and inspiring many people. They hope to maintain close communication and exchange with the Renhuai liquor industry in the future, establish long-term cooperative relationships, and make sauce flavored liquor a major project that benefits enterprises and the people.


Chairman Zhang Jiahao stated during his research that the road of Maotai brand is difficult to replicate due to the weather, but the geographical advantages, especially the space for people, of Maotai Town's sauce liquor are opened up due to the influence of Maotai brand. The situation of a hundred flowers blooming and spring blooming in the garden of sauce wine is already in sight. Renhuai, as the core production area of Maotai flavor Baijiu in China, has a high degree of industrial agglomeration and occupies the right time, location and people. It should make full use of the existing advantages, use the logic of the market to plan things, use the power of capital to do things, use platform thinking and ecological thinking to achieve things, plug financial wings into the traditional Maotai flavor liquor industry, use the power of capital to enable industrial optimization and development and resource optimization, promote industrial innovation and upgrading, and enable the industry with "financial capital+data technology", Create a multi-level sauce and wine ecosystem that covers "data technology platform".

Chairman Zhang Jiahao also suggested that the Renhuai sauce wine industry should be guided by integrated operation, creating an industrial platform that integrates production, brand, and value operation services. It should link industry leaders, wine industry experts and scholars, professional wine critics, etc. to form high-end circles in the industry, better integrate upstream and downstream resources in the industry chain, empower the industry with circles, and achieve fission development.

In order to better promote the development of the wine industry in Renhuai City, Zhang Jiahao said deeply: The production of a good bottle of wine cannot be separated from the craftsmanship and craftsmanship of craftsmen. Craftsmen are willing to make high-quality wines with their lifelong efforts. However, as a wine industry, it is necessary to improve quality and deeply cultivate the market in order to have vitality. It is necessary to further optimize the industrial chain structure, strengthen the coordinated development of upstream and downstream enterprises, and improve the competitiveness of the entire industry. By strengthening cooperation between enterprises, a new era of resource sharing, complementary advantages, and common development can be formed Pattern. Pay attention to brand building, improve product quality and image, and enhance the visibility and influence of the Renhuai liquor industry at home and abroad. Expand sales channels, expand international markets, and promote the export trade market of Renhuai liquor industry. Pay attention to environmental protection and sustainable development, and promote the green development of the industry. While ensuring product quality and output, we also pay attention to environmental protection and resource utilization, and promote the development of the industry towards a green, low-carbon, and sustainable direction. We need to deepen the construction of core production areas, strengthen enterprise brand cultivation, increase product quality control, and fully promote the development of industrial clusters in order to take the initiative in fierce market competition and seize the opportunity in regional competitive development